Harley Davidson has been doing a great job with its brand communications for a long time now, and this ad is just one more example of how it’s done, properly. One of the great things about their communications is how exclusive the brand is. One of the best ways to create a passionate following is to define your brand, and exclude people from it. With clearly defined borders, your audience is either in, or its out.
The central tenet of this ad is that you are either a born Harley owner, or you aren’t. It’s an exclusive brand, as opposed to the come-one come-all inclusive brands.
This ad appears to be for a shopping centre in Italy, but the concept is still great. Retailers run their end of season sales at the same time, with smaller retailers looking out their shop’s doors to see when the bigger shops start their clearances.
I’m wondering how well the headline translates from Italian into English – it seems like a competent copywriter could tighten it up a bit.
I’m 95% sure this is fake – the ad size seems too narrow, the ad seems conveniently generic, and poster mounts appear to be missing – but the 11 year old in me desperately wants to see this in real life.
One day I think I’ll run off and get a job for a small chain of gas stations. I keep seeing these POP ads online from on top of the gas pump, advertising assorted specials in store. Like this one, they are put together quickly and have a terrific sense of humour.
He’s best known for his work on such films as “Being John Malkovich,” “Adaptation,” and “Where the Wild Things Are.” But Spike Jonze has also created some of the most engaging TV commercials. Notice that the ads are all at least 60 seconds long, he takes time to tell a story, instead of just hitting you with the feature-benefit-advantage combo.
I spent a good portion of my 20’s as a bouncer/doorman at various bars. I’ve seen a lot, and I really like how this video shows the difference between how we think things are happening, and the reality. It takes a while to load, but it’s worth the wait.
Floods in Bartlesville, Oklahoma complete this billboard.
I really appreciate the kind of thought that goes into creating an experience like this. A great use of surprise and delight.
This is K-Mart’s error page for gamers. If you don’t “get” this instruction, don’t worry. You just have to know that it fits perfectly with their audience. Inside jokes like this work really well to create a sense of community.
The ad on the left was placed in Cosmo, and the ad on the right was placed in assorted men’s magazines (eg: Maxim). The men’s explains that the women’s ad is creating a subliminally positive image of men that drink Molson Canadian. If they only ran the men’s ad, would it have made any difference?
I have to take a minute just to recognize this long spot for Forza Motorsport 4. The Gran Turismo franchise is the recognized leader of racing video games, so Forza has a bit of an uphill battle with its latest release.
But they’ve done a lot right. They hired Jeremy Clarkson, one of the most recognizable voices amongst auto enthusiasts to do the voice over. The copywriter also did a great job with the script, a long editorial about the struggle of being an fan of powerful cars. Overall, it’s very easy to watch this 2’40” spot and feel passionate about driving expensive cars fast and irresponsibly.
Here’s a really entertaining music video from Method Man and Sour Patch Kids. It’s kind of surprising to see a member of Wu-Tang hocking candy, though rap is no stranger to paid product placement.
I can only imagine that this is an attempt from Sour Patch Kids to do some “viral” marketing (I wonder how that meeting went). While I’m not sure about how viral it actually is (it isn’t), and I don’t know how the video contributes to the brand perception (do these candies need more street-cred?), I give them credit for getting a credible artist, and not some hip-pop “star”.