Bodyform Talks Straight About the Period

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Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.

Thx, Ads of the World.

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Lamborghini Countach, an Outrageous Design

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This fascinating video outlines just how poorly – and beautifully – designed the Lamborghini Countach is. I like this as an example of how to break the rules of design, using wretched excess.

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Facebook | The Things That Connect Us

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A neat little video made by Facebook.

Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.

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Troy Library Book Burning Party

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While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.

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THE MARMALADE

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This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.

I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.

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Applebee’s Reaches Out to Hipsters, Ironically

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This funny bit from The Onion shouldn’t be taken seriously, obviously.

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DollarShaveClub.com – Shave Time, Shave Money

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This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.

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Wes Anderson’s Hyundai Commercials

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Wes Anderson created these two commercials for Hyundai, in his very recognizable style. I don’t think I need to say more, do I?

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