Typejockeys has a writeup on their blog of their work to re-work this logo for a large Austrian waste management company. I like this as a great example of work you can do cleaning up a logo. Often when we think of conducting a branding exercise, people think a new logo is going to be implemented, but it doesn’t have to work like that. Many times the better idea is to polish up the existing logo: refine the design into something more appropriate to the brand’s objectives.
Bodyform Maxipads created this great video in response to a Facebook post that calls them out – humourously – for not accurately portraying the experience of a woman’s menstrual cycle. It’s great to see this kind of tongue-in-cheek, fun responses from a major brand; it gives the brand character and builds the brand’s believability.
This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an effective way of auditing the existing content, so you can make better plans for new content. One section that I really liked advocated the use of website style guidelines for content; a powerful tool for keeping your messaging tight and consistent.
While it’s not a long read, this book really does offer up the laws of marketing. This read dovetails nicely with just about any book on branding, I wish more designers and creatives read it. The ideas in the book aren’t especially novel, but they do provide a certain foundation of understanding for this kind of work. The laws in the book just make sense. A few favourites:
2. The Law of the Category If you can’t be first in a category, set up a new category you can be first in.
5. The Law of Focus
The most powerful concept in marketing is owning a word in the prospect’s mind.
13. The Law of Sacrifice
You have to give up something in order to get something.
18. The Law of Success
Success often leads to arrogance, and arrogance to failure.