Another collection of really clever advertising or creative work from around the web.
Consumer confidence at all-time lows.
From the Barcelona Metro.
Tag: Advertising
Advertising / Before client presentation / After client presentation / Final approved delivery
Cleverness 7
Time for another round-up of assorted communications that I found charming, clever, or otherwise noteworthy. (more…)
Applebee’s Reaches Out to Hipsters, Ironically
This funny bit from The Onion shouldn’t be taken seriously, obviously.
Cleverness 6
Time for another roundup of miscellaneous bits of interesting advertising.
April 1: Fool’s Day. Folha. Nothing but the truth.
DollarShaveClub.com – Shave Time, Shave Money
This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.
Cleverness 5
Yet another installment of random bits of clever ad creative. Where do I find all of this awesome stuff? On the interwebs.
Bits of cleverness
Here’s a handful of advertising and design images that don’t quite merit a full write-up, but are clever enough to be noted here.
What Happened to Lego?
Lego has undergone quite a change. Legos used to be simple he says in the video. Now Lego is anything but simple. Instead Lego has chosen to focus on cross-branded sets, like Harry Potter and Star Wars. The kits that used to allow for – and encourage – creativity, imagination, and experimentation now build one thing only. What’s on the box.
Unfortunately no one seems to have told Lego’s marketing department about the dramatic shift in the product design. Ads that are passed around the internet lately contrast strongly with the actual product. It’s hard to find a better example of disingenuous advertising.
As someone who grew up adoring Lego, this change really saddens me. As a parent whose child is nearing Lego age, I’m nervous about buying Lego for her.
A 1981 ad that captures the Lego spirit.
A recent sampling from the Imagine campaign.
Some more recent examples of Lego selling imagination. (Simpsons, South Park, Teenage Mutant Ninja Turtles).
Examples of the current product. How does the product compare to the ads?
Yellow Pages Struggle to Maintain Relevancy
I received this email from a client, who got it from her latest Yellow Pages account person (she gets a new one each year, I guess her territory isn’t very valuable). We both had a bit of a chuckle about YPG’s latest attempt to stay relevant. On one hand at least they’re trying something, but you can’t help but wonder when they’re going to address the elephant in the room: their core business is dying. This effort does nothing to address that, and is ultimately pretty hollow. The Yellow Pages have been replaced by Google, game over.
I’ve written before about the death of the Yellow Pages. Hating on the Yellow Pages is nothing new, rather it’s become pretty fashionable to do. While part of me feels sad for the people who’s livelihood depends on this business – it must be pretty hard to watch it die such a slow death – I think its end is long overdue.
I wonder, do people who work for the Yellow Pages use their own product, or do they just Google everything like the rest of us?