This collection of failure in infomercials is pretty funny. They’re caricatures of the kind of everyday frustrations we all experience.
All the same, I begrudgingly admire infomercials. I think many of them have fascinating mental hacks that work well, and yet traditional ad people scoff at them.
I saw this over on the 37signals blog, where it was pointed out that running such shady ads next to your serious financial content doesn’t do you any favours in the credibility department.
This new ad from marker manufacturer does a great job of elevating the brand from a commodity to near-aspirational. I really like how the proper tone in brand communications can alter our perceptions of everyday products, at least when it’s genuine.
Companies like Unilever and Procter & Gamble also do this with commodities – like toilet paper – but their efforts fail to render the emotional response that this ad has.
This is a stunning video that really obeys the rules of trading entertainment for advertising (see the advertisers screen below). Fun starts at about 1:27.
A compelling advertising case study featuring national branding, social media, and challenging youth. Not much else I can say, you just need to watch.
I’ve worked on branding projects for companies that have a diverse product offering, and it’s a real challenge to come up with a way to bring everything together under one succinct tagline that has any meaning.
That’s why I’ve liked GE for some time. They came out with their “Imagination at Work” tagline, and it’s done a great job of describing the proposition of the GE brand. This video is a pretty recent brand awareness spot that explains the GE brand in the simplest of terms.
This is a great spot from Nike that is, in typical Nike fashion, tremendously inspirational. Not many brands can build clear, aspirational brand values like Nike can. This is a great example of how they do it.
This bus ad for the VW Golf makes a clever use of the media to engage the audience’s participation in the message. This is the kind of work the makes ad people say “I wish my clients let me do stuff like that.” The ad reads, “A Golf is up to 10% cheaper to run over 3 years than the competition. It’s true, no need to shake your head.”
Sometimes ad buys work out really well. I wonder if this was an intentional move by the media buyer and creative, or just a moment of serendipity?
I won’t comment on how these commercials impact the Ameriquest brand; they’re several years old and require a lot more context to fully appreciate. But it’s clear that these would have been really fun for the ad agency to produce, and they do a good job of providing entertainment in exchange for the commercial message.