One day I think I’ll run off and get a job for a small chain of gas stations. I keep seeing these POP ads online from on top of the gas pump, advertising assorted specials in store. Like this one, they are put together quickly and have a terrific sense of humour.
Atlanta creatives Select designed this Christmas card for their clients. I miss doing this kind of work for my agency clients. Often times Christmas is one of the few times that creatives feel like they can really open up and do something really fun and original. Makes me wish I was a client, so I could get one too.
Floods in Bartlesville, Oklahoma complete this billboard.
I really appreciate the kind of thought that goes into creating an experience like this. A great use of surprise and delight.
This is K-Mart’s error page for gamers. If you don’t “get” this instruction, don’t worry. You just have to know that it fits perfectly with their audience. Inside jokes like this work really well to create a sense of community.
The ad on the left was placed in Cosmo, and the ad on the right was placed in assorted men’s magazines (eg: Maxim). The men’s explains that the women’s ad is creating a subliminally positive image of men that drink Molson Canadian. If they only ran the men’s ad, would it have made any difference?
I really liked this billboard, mostly because of how well it speaks to the audience: it’s a polarizing message that delivers their brand promise. Perhaps what’s so novel about this ad is how rare something like this is. The restaurant has one location, so the ad budget can’t be immense. But often similar restaurants flounder in their attempts at advertising, missing their audience completely. While I often point to a meagre budget to explain their failures, this ad shows that a bit of strong copy can do wonders.
Well, she’s not my girlfriend. This video is a great idea executed simply. I won’t spoil the video with too much analysis, but this is the kind of creative thinking to which we all aspire.
Hat tip, Ads of the World.
I love this commercial that went viral last week. It’s got this self-effacing attitude about itself, without feeling forced. I’m really digging the way that small brands are able to use a bit of relatively cheap consumer equipment and the internet to create powerful advertising.
The video’s creator took a series of coffee commercials from the 50’s and 60’s, and pulled together all the moments when the guys were being real jerks.
What’s interesting is that this message was such a common one for coffee brands at the time. It makes me wonder what conventions we’ll find in today’s commercials.
This collection of failure in infomercials is pretty funny. They’re caricatures of the kind of everyday frustrations we all experience.
All the same, I begrudgingly admire infomercials. I think many of them have fascinating mental hacks that work well, and yet traditional ad people scoff at them.