Assorted Cleverness

Floods in Bartlesville, Oklahoma complete this billboard.

I really appreciate the kind of thought that goes into creating an experience like this. A great use of surprise and delight.

This is K-Mart’s error page for gamers. If you don’t “get” this instruction, don’t worry. You just have to know that it fits perfectly with their audience. Inside jokes like this work really well to create a sense of community.

Click to view full-size.

The ad on the left was placed in Cosmo, and the ad on the right was placed in assorted men’s magazines (eg: Maxim). The men’s explains that the women’s ad is creating a subliminally positive image of men that drink Molson Canadian. If they only ran the men’s ad, would it have made any difference?

Saskatoon Restaurant Speaks to their Audience

I really liked this billboard, mostly because of how well it speaks to the audience: it’s a polarizing message that delivers their brand promise. Perhaps what’s so novel about this ad is how rare something like this is. The restaurant has one location, so the ad budget can’t be immense. But often similar restaurants flounder in their attempts at advertising, missing their audience completely. While I often point to a meagre budget to explain their failures, this ad shows that a bit of strong copy can do wonders.

Chuck Testa Taxidermy

I love this commercial that went viral last week. It’s got this self-effacing attitude about itself, without feeling forced. I’m really digging the way that small brands are able to use a bit of relatively cheap consumer equipment and the internet to create powerful advertising.

How Does Such a Pretty Wife Make Such Bad Coffee

The video’s creator took a series of coffee commercials from the 50’s and 60’s, and pulled together all the moments when the guys were being real jerks.

What’s interesting is that this message was such a common one for coffee brands at the time. It makes me wonder what conventions we’ll find in today’s commercials.

Apple Store Knock-offs in China

This is already pretty old, but it’s worth seeing regardless. I won’t get into this too much, because others have already done a really good job talking about this (original post | analysis by Brandchannel).

The amount of effort that’s gone into this is impressive; even the employees think they’re legit Apple employees. The BrandChannel post observes that there is a Sony store nearby, and they wonder if anyone considered whether it is a knock-off as well. An odd question, as (based on the last time I was in a Sony store), the experience design in a Sony store is completely unremarkable. Who would want to knock-off a Sony store?

It makes me wonder though, have you ever made something so good, people wanted to steal it?