Taylor Garries

Branding, Creative & Art Direction
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Time for another round-up of assorted communications that I found charming, clever, or otherwise noteworthy. (more…)

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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While it’s not a long read, this book really does offer up the laws of marketing. This read dovetails nicely with just about any book on branding, I wish more designers and creatives read it. The ideas in the book aren’t especially novel, but they do provide a certain foundation of understanding for this kind of work. The laws in the book just make sense. A few favourites:

2. The Law of the Category
If you can’t be first in a category, set up a new category you can be first in.

5. The Law of Focus
The most powerful concept in marketing is owning a word in the prospect’s mind.

13. The Law of Sacrifice
You have to give up something in order to get something.

18. The Law of Success
Success often leads to arrogance, and arrogance to failure.

Buy this book.

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Facebook | The Things That Connect Us

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A neat little video made by Facebook.

Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.

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Doing good design is easy. But doing great design requires a great client.
Michael Osborne
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Troy Library Book Burning Party

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While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.

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THE MARMALADE

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This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.

I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.

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Applebee’s Reaches Out to Hipsters, Ironically

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This funny bit from The Onion shouldn’t be taken seriously, obviously.

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Time for another roundup of miscellaneous bits of interesting advertising.

April 1: Fool’s Day. Folha. Nothing but the truth.

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The Lamborghini Experience

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Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.

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