/Portfolio/, ,

A one-off logo for a photographer.

PERMALINK
/Portfolio/, ,

A one-off logo for a film production company.

PERMALINK

Cleverness 9

/Observations/, , , ,

I’ve been saving these for a lot longer than I should. Some of them are a little old already.


This was a really popular ad that made the rounds recently.



These little touches – where the brand is given a voice that’s unexpected – have a huge impact on our experiences, and cost next to nothing.






PERMALINK

Freshening Up an Old Logo

/Observations/,

Typejockeys has a writeup on their blog of their work to re-work this logo for a large Austrian waste management company. I like this as a great example of work you can do cleaning up a logo. Often when we think of conducting a branding exercise, people think a new logo is going to be implemented, but it doesn’t have to work like that. Many times the better idea is to polish up the existing logo: refine the design into something more appropriate to the brand’s objectives.

PERMALINK
/Observations/, , , , ,

Another collection of really clever advertising or creative work from around the web.




Consumer confidence at all-time lows.


From the Barcelona Metro.

PERMALINK

Facebook | The Things That Connect Us

/Observations/,

A neat little video made by Facebook.

Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.

PERMALINK

THE MARMALADE

/Observations/,

This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.

I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.

PERMALINK

The Lamborghini Experience

/Observations/, ,

Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.

PERMALINK