A one-off logo for a photographer.
A one-off logo for a film production company.
I’ve been saving these for a lot longer than I should. Some of them are a little old already.
This was a really popular ad that made the rounds recently.
These little touches – where the brand is given a voice that’s unexpected – have a huge impact on our experiences, and cost next to nothing.
Typejockeys has a writeup on their blog of their work to re-work this logo for a large Austrian waste management company. I like this as a great example of work you can do cleaning up a logo. Often when we think of conducting a branding exercise, people think a new logo is going to be implemented, but it doesn’t have to work like that. Many times the better idea is to polish up the existing logo: refine the design into something more appropriate to the brand’s objectives.
Another collection of really clever advertising or creative work from around the web.
Consumer confidence at all-time lows.
From the Barcelona Metro.
A neat little video made by Facebook.
Inspirational brand videos like this one are a great tool to reinvigorate a company’s workforce; especially after a rebrand. It’s an essential part of the branding process that can realign people’s thinking, and bring them on-board with a new brand program. Keep in mind that people naturally resist change, even if it’s for the better, and videos like this can help prevent employee push-back.
This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.
I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.
Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.