While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.
This video has a lot more to it than stunning visuals, it does a great job of telling a compelling story about the brand. When I finished watching, I was really convinced that THE MARMALADE are the only people on the planet who can do this kind of work.
I think that videos like these give brands a great opportunity to generate excitement about what they do. But it only works if you’ve got something unique to offer, which is pretty rare for most brands.
This funny bit from The Onion shouldn’t be taken seriously, obviously.
Time for another roundup of miscellaneous bits of interesting advertising.
April 1: Fool’s Day. Folha. Nothing but the truth.
Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.
Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.
Here are some more shots of the work:
This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.
South Africa’s Kulula Airlines does what I wish more brands would do – develop a distinct character. It’s a shame that more organizations aren’t as willing to have as much fun with their customers. There was a time that WestJet maintained a similar (if not as explicit) attitude, and that was a time that people loved WestJet. Unfortunately that attitude seems to have been replaced with a more bland communications strategy.
There’s a lot more pictures of Kulula’s fleet available on the Kulula website.
Yet another installment of random bits of clever ad creative. Where do I find all of this awesome stuff? On the interwebs.