Time for another round-up of assorted communications that I found charming, clever, or otherwise noteworthy. (more…)
While the concept is perhaps a bit salacious, this is a great story of a library taking control of the conversation. Genius work.
This funny bit from The Onion shouldn’t be taken seriously, obviously.
Time for another roundup of miscellaneous bits of interesting advertising.
April 1: Fool’s Day. Folha. Nothing but the truth.
Naturally, I can’t comment on the whole of the Lamborghini experience, but I really loved this collection of images I found entitled “This is how you will get your Lamborghini.” Ritual and ceremony play a huge part in creating a meaningful brand experience, and there’s something to be said about needing a crane on-hand for you to receive your motorcar.
- This work is not my style. At all.
- I am terribly jealous of it.
Soon has done a terrific job of developing a fresh concept for this brand, and has applied that concept really well. Kudos.
Here are some more shots of the work:
This video for DollarShaveClub.com may not redefine the category’s communications (thanks to Old Spice), and it was clearly designed to go “viral”, but it is absolutely pitch-perfect. Kudos to the production team at Paulilu, I’m jealous.
South Africa’s Kulula Airlines does what I wish more brands would do – develop a distinct character. It’s a shame that more organizations aren’t as willing to have as much fun with their customers. There was a time that WestJet maintained a similar (if not as explicit) attitude, and that was a time that people loved WestJet. Unfortunately that attitude seems to have been replaced with a more bland communications strategy.
There’s a lot more pictures of Kulula’s fleet available on the Kulula website.
Yet another installment of random bits of clever ad creative. Where do I find all of this awesome stuff? On the interwebs.